Andrew Jocuns is an Assistant Professor in the MA TESOL program in the College of Education at Wenzhou-Kean University. His research interests are rooted in qualitative approaches to sociolinguistics and linguistic anthropology. He has conducted research in the USA on STEM education, linguistic anthropology in Indonesia and has conducted and published research on a broad range of topics including: linguistic landscape, geosemiotics, multimodal discourse analysis, digital discourse analysis, Thai English, elective bilingualism, and multilingualism. In January 2023 Dr. Jocuns was awarded the status of Fellow (FHEA) by the Higher Education Association, UK after review against the UK Standards Framework for teaching and learning support in higher education. Before joining Wenzhou-Kean University Andrew held teaching positions in Thailand at Thammasat and Assumption universities, and in the Kurdistan Region of Iraq at the University of Kurdistan Hewlêr, and research positions for the U.S. federal government. Andrew is also a reviewer for several journals, Multimodal Communication, Applied Linguistics, Manusya Journal of Humanities, Advances in Southeast Asian Studies and is also a reviewer for the sociolinguistics strand for the American Association of Applied Linguistics annual conference. Presently he is conducting research on Multilingualism and Identity and Global Citizenship in relation to English in a variety of contexts.

2005 – Ph.D. Linguistics, Sociolinguistics Program, Georgetown University 

2003 – M.S. Linguistics, Georgetown University 

1998 – M.A. Anthropology, Brandeis University.  

1995 – B.A. Anthropology, the Pennsylvania State University.   

Orcid ID: 0000-0002-6787-4613 

Scopus Profile 

2023 Fellow of the Higher Education Academy (FHEA) 

American Association of Applied Linguistics 

Thai Association of Applied Linguistics 

Mediated Discourse Theory & Nexus Analysis, Multilingualism, Identity, Digital Literacy, Multimodal Discourse Analysis, Geosemiotics, Informal Learning, Global Citizenship, Global Englishes, Linguistic Landscapes, Schoolscapes, Thai Englishes, Indexicality, Tourism Discourse, Translanguaging, and Indonesia.  

ENG 5105 General Linguistics 

TESL 5500 Academic English Across The Content Areas For L2 Learners With Instructional Technology 

TESL 5098 Advanced Seminar 1: Action Research in Language Teaching & Learning 

Lecturer 

University of Kurdistan Hewlêr, Kurdistan Region of Iraq, Applied Linguistics and Tesol. (September 2022 to August 2023).  

Advising and teaching undergraduate and Masters of Arts Theses  

Lecturer 

Assumption University, Bangkok, Thailand PhD program English Language Teaching Program, Graduate School of Human Sciences (November 2019–August 2022)  

Advising and mentoring: PhD students (3 completed), Master of Arts students  

Lecturer  

Thammasat University, Department of English & Linguistics, Bangkok, Thailand (October 2013–October 2019)   

Jocuns, A. (n.d.). Tagging #Thainess: The social media life of a national identity strategy. Under review 

Zhang, Y., & Jocuns, A (n.d.). A nexus analysis of English reading among students at a private university in China: Dialogue journals as a nexus of practice. Under review 

Setyarini, M.C.E. & Jocuns, A. (n.d.). Teacher’s perspectives and practices of translanguaging in Indonesian EFL. Under review. 

Jocuns, K. F., & Jocuns, A. (2023). Family Language Policies in Thailand: Multiliteracy practices and global English. In T. Brato, G. Regnoli, & A. Samuel (Eds.), Acquisition and variation in World Englishes: Bridging paradigms and rethinking approaches. Mouton de Gruyter. 

Jocuns, A. & Jocuns, K. F. (2023). Good brain, good concentration, good future: A critical multimodal analysis of Thai brain-enhancing lifestyle products advertisements. To appear Multimodal Communication. DOI: 10.1515/MC-2023-0021 

Mai, Y., & Jocuns, A. (2023). A Critical Discourse Analysis of News Reports on Covid-19 from The New York Times and China Daily. MANUSYA: Journal of Humanities. 26. 

de Groot, F. O., & Jocuns, A. (2023). Multimodality as civic participation: The case of Thailand’s rap against dictatorship. Journal of Language and Politics, 22(1), 107–128. https://doi.org/10.1075/jlp.22006.deg 

Zhang, Y., & Jocuns, A. (2022). From natural translanguaging to planned translanguaging: Developing classroom translanguaging as pedagogy in a private university in China. Arab World English Journal, 13(1), 313–329. https://doi.org/10.24093/awej/vol13no1.20 

Jocuns, A. (2022). ‘Uhh I’m not trying to be racist or anything’: Exploring an indexical field of Thai English. Asian Englishes, 24(1), 9–31. https://doi.org/10.1080/13488678.2020.1846107 

Jocuns, A. (2021). The geosemiotics of a Thai University: The narratives embedded in schoolscapes. Linguistics and Education, 61, 121–142. https://doi.org/10.1016/j.linged.2021.100902 

Jocuns, A., Shi, L., Zhang, L., Yin, T., Gu, X., Zhang, Y., & Zhang, Y. (2020). Translocating classroom discourse practices during the Covid-19 pandemic in China: A reflective nexus analysis account. Iranian Journal of Language Teaching Research, 8(3), 121-142. 

Jocuns, A. (2020) Aroi mai? The Multimodality of “Thainess” in Thai tourism videos. Multimodal Communication. 9(1), 1-18. Doi:10.1515/mc-2019-0011 

Jocuns, A. (2019). Why is English green? English and green discourses in the geosemiotics of a Thai University. Manusya: Journal of Humanities, 22(3), 289-320. doi:10.1163/26659077-02203002  

Jocuns, A. (2018). English in Thai Tourism: Global English as a Nexus of Practice. In Sandhya Rao (Ed.) Language and Literature in a Glocal World. pp. 57-76, Singapore: Springer. DOI:10.1007/978-981-10-8468-3_4  

Kilgore, D., Atman, C., Jocuns, A., and Shroyer, K. (2018). From Research to Action in the Classroom: Encouraging Broad Thinking in Engineering Design with Significant Learning Experiences. International Journal of Engineering Education, 34(2B), 1-15.  

Jocuns, A. (2018). Examining Traditional Communicative practices in Gerai, Indonesia: a nexus analysis. Journal of Multicultural Discourses, 13(1), 37-51. https://doi.org/10.1080/17447143.2018.1438441 

Jocuns, A. (2016). Discourses of tourism in Thailand: The nexus of religion, commodification, tourism, and ‘other-ness’. Journal of Liberal Arts, 16(2), pp. 219-236.  

Jocuns, A., de Saint-Georges, I., Chonmabatrakul, N., and Angkapanichkit, J. (2015). ‘Please Do not Stand over the Buddha’s Head (Pay Respect)’: Mediations of Tourist and Researcher Experience in Thailand. Languages Cultures Mediation 2(1),115-134. https://doi.org/10.7358/lcm-2015-001-jocu 

Jocuns, A. (2012). Classroom Discourse. The Encyclopedia of Applied Linguistics. Wiley. On-line Library. 

Kilgore, D., Jocuns, A., Yasuhara, K., and Atman, C. J. (2010). From beginning to end: How engineering students think and talk about sustainability across the life cycle, International Journal of Engineering Education, 16(2), 305-315. 

Jocuns, A. (2009). Participation structures as a mediational means: Learning Balinese gamelan in the United States through intent participation, mediated discourse, and distributed cognition. Mind, Culture, and Activity, 16(1), 48–63. https://doi.org/10.1080/10749030802477341 

Stevens, R., O’Connor, K., Garrison, L., Jocuns, A., & Amos, D. M. (2008). Becoming an engineer: Toward a three dimensional view of engineering learning. Journal of Engineering Education, 97(3), 355. https://doi.org/10.1002/j.2168-9830.2008.tb00984.x 

Jocuns, A. (2007). Semiotics and classroom interaction: Mediated discourse, distributed cognition, and the multimodal semiotics of maguru panggul pedagogy in two Balinese gamelan classrooms in the United States. Semiotica, 2007(164), 123–151. https://doi.org/10.1515/SEM.2007.022 

Jocuns, A. (2022) Book review of: Foundations of Bilingual Education and Bilingualism. By Colin Baker and Wayne E. Linguist List. 33-2008. 

Jocuns, A. (2021) Book review of: Language, the singer, and the song. By Richard J. Watts and Franz Andres Morrissey. Linguist List. 32-1439. 

Jocuns, A. (2020) Book review of: Language, Space and Cultural Play: Theorizing Affect in the Semiotic Landscape. By Lionel Wee and Robbie B. H. Goh. Asian Journal of Literature, Culture & Society, 9:2, pp. 117-128. 

Jocuns, A. (2020) Book review of: Data Collection Methods in Applied Linguistics. By Heath Rose, Jim McKinley and Jessica Briggs Baffoe-Djan. Linguist List. 31-1819. 

Jocuns, A. (2020) Book review of: Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. By Sigrid Norris. PASAA 59, 252 – 259. 

Jocuns, A. (2019) Book review of: Multimodality: Foundations, Research and Analysis – A Problem-Oriented Introduction. By Bateman, John, Janina Wildfeuer, and Tuomo Hiippala Manusya, Journal of Humanities, 22(3), 375-386. 

Jocuns, A. (2019) Book review of: The Social Semiotics of Tattoos: Skin and the self. By Chris William Martin. Linguist List 30-422.  

Jocuns, A. (2019). Book review of: The Linguistic Landscape of Chinatown: A Sociolinguistic Ethnography. By Jackie Jia Lou. Journal of Liberal Arts, 19(2), 261-268. 

Jocuns, A. (2019). Book review of: Durkheim and the Internet: On Sociolinguistics and the Sociological Imagination. By Jan Blommaert. PASAA, 57(1), 209-223. 

Jocuns, A. (2019). Book review of: Searchable Talk: Hashtags and Social Media Metadiscourse. By Michele Zappavigna. Linguist List 30-399.  

Jocuns, A. (2019). Book note of: Words and the First World War: Language, Memory, Vocabulary. By Julian Walker. London: Bloomsbury, 2017. Pp. 418. Pb. £40.50. Language in Society, 48(2), 320–321. https://doi.org/10.1017/S0047404519000071. 

Jocuns, A. (2018). Book review of: Dialogues with Ethnography: Notes on the classics and how I read them. By Jan Blommaert. Journal of Nusantara Studies, 3(2), 176-181. 

Jocuns, A. (2018). Book review of: Technolingualism: The Mind and the Machine, by James Pfrehm. Linguist List 29-4811.  

Jocuns, A. (2018). Book review of: Language, Education and Neoliberalism: Critical studies in sociolinguistics. By Mi-Cha Flubacher and Alfonso Del Percio (Eds.). Linguist List 29-3315.  

Jocuns, A. (2017). Book review of: Reconceptualizing Authenticity for English as a Global Language, by Richard S. Pinner. Journal of English Studies, 12(1), 143-151. 

Jocuns, A. (2010). Book note of: Len Unsworth, Multimodal semiotics: Functional analysis in contexts of education. New York: Continuum, 2008. Pp. ix, 257. Hb. $150. Language in Society, 39(4), 581-582. 

Jocuns, A. (2022). Thai students’ English learning stories: Historical stances towards English learning. American Association of Applied Linguistics 2022, Pittsburgh, PA, March 19-22, 2022. 

Jocuns, K. F. and Jocuns, A.  (2022). Elective bilingualism and Thai family language policy: practices and perspective on the global variety of English in Thailand. American Association of Applied Linguistics 2022, Pittsburgh, PA, March 19-22, 2022. 

Jocuns, A. (2022). Stancetaking as a Multimodal Enterprise: The Case of the Turkish Get-Up. The Bremen-Groningen Online Workshops On Multimodality #BreGroMM, March 4, 2022. 

Jocuns, A. (2021). Thai students’ English learning stories: Chronotopes and mobilities in the learning of English. Asia TEFL 2021, New Dehli, India, Online, December 2021. 

Jocuns, A. (2021). The political economy of the schoolscape of a Thai university. Linguistic Landscape 12, (LL 12), Gothenburg, Sweden, Online, September 1-3, 2021. 

Jocuns, A. (2021). The Red Lift: schoolscapes, ghost stories and resemiotizations of collective memory. Sociolinguistics Symposium 23, Hong Kong University, Hong Kong, Online, June 2021. 

Jocuns, A. (2021). Narrative Analysis: Applications for English Language Teaching and Applied Linguistics. Graduate School of Human Sciences, Assumption University, Bangkok, Thailand, December 20, 2020. 

Jocuns, A. (2020). Understanding & Conducting Research on Digital Literacies. Graduate School of Human Sciences, Assumption University, Bangkok, Thailand, February 7, 2020. 

Jocuns, A. (2019). The Geosemiotics of a Thai University. Multimodal Research Conference, Auckland University of Technology, December 8-11, 2019. 

Jocuns, A. and Freek Olaf de Groot (2019). Multimodality and Civic Participation: The case of Thailand’s Rap Against Dictatorship. Multimodal Research Conference, Auckland University of Technology, December 8-11, 2019. 

Jocuns, A. and K. F. Jocuns (2019). “Lifestyle Diet and Brain Food”: the multimodal pragmatics of Thai brain enhancing products. The 16th International Pragmatics Conference, The Hong Kong Polytechnic University, Hong Kong, June 9-14, 2019. 

Angkapanichkit, J and A. Jocuns (2019) The lucky nine: The relationship between text and practice in place of the nine-temple tour in Bangkok. XIScape2019: 11th Linguistic Landscape Workshop. Bangkok, Thailand. June 4-6, 2019. 

Jocuns, A. (2019). Tagging #Thainess and #ความเป็นไทย: exploring the digital discourse of hashtags regarding Thainess. ADDA 2 – Approaches to Digital Discourse Analysis, 23–25 May 2019. University of Turku Communications, Turku, Finland. May 23-25, 2019. 

Jocuns, A. (2018). Multimodal communication and learning in on-line instruction videos. Konferensi Linguistik Universitas Airlangga:  Language Phenomena in Multimodal Communication, KLUA Surabaya, Indonesia. July 17-19, 2018. 

Jocuns, A. (2017). The Multimodality of “Thainess” in Thai tourism videos. 6th New Zealand Discourse Conference, Auckland, New Zealand. December 6-9, 2017.